{"product_id":"f-it-snapback-hat","title":"\"F.IT\" Classic Snapback — Flat Brim Wool Blend","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eF.IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFrom across the room it says FIT.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003ePut together. In shape. Dialled in. The kind of person who has a routine and keeps it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThen you get closer and there's a period in it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eBoth readings are the same person\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eThat's the part that makes it work.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFit is the product of discipline\u003c\/strong\u003e — months of doing the same unglamorous thing on days you didn't feel like it. Nobody arrives there by accident.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAnd \"fuck it\" is what happens to that discipline\u003c\/strong\u003e, reliably, at a specific and identifiable moment. Usually a Thursday. Usually around 9pm.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe two states are not opposites. They're consecutive.\u003c\/strong\u003e Everyone who has ever been on a regime knows exactly how short the distance is between them — and knows they'll make the trip in both directions several more times this year.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe period is that moment, printed on a hat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eIt works at both distances on purpose\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eAt range: a clean athletic wordmark. Somebody who looks like they've got it handled.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eUp close: the punchline, and the admission.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhich one you get depends entirely on how near you are\u003c\/strong\u003e, and the people who only see the first version aren't wrong either.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eWhy this hat and not a softer one\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThis is a structured, high-profile, flat-brim snapback\u003c\/strong\u003e — the loudest silhouette in headwear. It stands tall, the buckram holds the brim flat, and it reads from a long way off.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA joke that depends on being misread at distance needs a hat that can be read at distance.\u003c\/strong\u003e On a soft dad hat you'd never get the far reading at all — the text would only register once someone was close enough for the period, and the whole thing would collapse into half of itself.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eThe cap\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e80% acrylic, 20% wool.\u003c\/strong\u003e Not polyester. A wool blend holds structure, resists wrinkling, and has a dry, substantial hand — it's the traditional fitted-cap material and it's why this sits differently than a cheap cap does.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eStructured six-panel, high profile, \u003cstrong\u003eflat brim with full buckram\u003c\/strong\u003e so it stays flat. Six embroidered eyelets. Green undervisor. Adjustable plastic snap closure.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHead circumference: 21⅝″–23⅝″ (54.9–60 cm)\u003c\/strong\u003e, adjusted at the back.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNineteen colorways\u003c\/strong\u003e, and they split cleanly along the joke:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack, Dark Navy, Dark Grey, Maroon, Spruce\u003c\/strong\u003e — these lean into the second reading\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack\/Neon Pink, Black\/Teal, Royal Blue, Red, Silver\u003c\/strong\u003e — these lean athletic, which sells the first reading harder from a distance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeather Grey, Heather\/Black, Natural\/Black\u003c\/strong\u003e — the neutral middle, and the most wearable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e$34.99.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eWho it's for\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAnyone mid-regime\u003c\/strong\u003e, which is to say anyone who is currently both of these things in rotation.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGym people with a sense of humour about the gym. Runners, lifters, cyclists — the ones who know the Thursday feeling.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAnyone who has restarted the same programme four times and will start it again in January.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003ePeople who look considerably more together than they feel, which is most people.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAnd anyone who enjoys a joke that half the room won't get from where they're standing.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eAs a gift\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eOne of the easiest gifts we make\u003c\/strong\u003e, because it's funny at both distances and rude at neither.\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eFor a gym friend or training partner\u003c\/li\u003e\n\u003cli\u003eNew Year, when everyone is briefly the first version\u003c\/li\u003e\n\u003cli\u003eBirthdays for anyone with a routine and a sense of humour about it\u003c\/li\u003e\n\u003cli\u003eFor someone who's just started something and will predictably abandon it\u003c\/li\u003e\n\u003cli\u003eSecret Santa and office exchanges — \u003cstrong\u003ethere's no swear word on it, only a period\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eOne size fits most\u003c\/strong\u003e, nineteen colours, no sizing risk.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eThe other one that works this way\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003eWe make a cap that also changes depending on how far away you're standing:\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003ca href=\"\/products\/the-color-red-trucker-cap\"\u003eThe Color Red →\u003c\/a\u003e\u003c\/strong\u003e — from twenty feet you only see the colour.\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e80% acrylic, 20% wool\u003c\/li\u003e\n\u003cli\u003eStructured, 6-panel, high-profile\u003c\/li\u003e\n\u003cli\u003eFlat brim with full buckram\u003c\/li\u003e\n\u003cli\u003e6 embroidered eyelets\u003c\/li\u003e\n\u003cli\u003ePlastic snap closure\u003c\/li\u003e\n\u003cli\u003eGreen undervisor\u003c\/li\u003e\n\u003cli\u003eHead circumference: 21⅝″–23⅝″ (54.9 cm–60 cm)\u003c\/li\u003e\n\u003cli\u003eOne size fits most\u003c\/li\u003e\n\u003cli\u003e19 colorways\u003c\/li\u003e\n\u003cli\u003eOriginal design by the creator of DistributeThis\u003c\/li\u003e\n\u003cli\u003eBlank product sourced from Vietnam or Bangladesh\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat does it say?\u003c\/strong\u003e \"F.IT.\" From a distance it reads as FIT. Up close there's a period in it.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIs it a swear word?\u003c\/strong\u003e There's no expletive printed on the hat — there's a period. What you do with that is your business, and it's why this is wearable in places a more explicit version wouldn't be.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhich reading is the real one?\u003c\/strong\u003e Both. Fit is the product of discipline and \"fuck it\" is what happens to that discipline, and they're the same person about four seconds apart.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIs it structured or soft?\u003c\/strong\u003e Structured, high profile, flat brim with full buckram. It stands tall and holds its shape. You can bend the brim but it'll resist.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy does the silhouette matter?\u003c\/strong\u003e Because the joke needs distance. A tall flat-brim cap reads from across a room, which is where the first reading happens. On a soft low-profile hat you'd only ever get the close version.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIs it actually wool?\u003c\/strong\u003e 80% acrylic, 20% wool. The wool blend holds structure better and doesn't have the plasticky feel of an all-polyester cap.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWill it fit me?\u003c\/strong\u003e Head circumference 21⅝″–23⅝″ (54.9–60 cm) with a snap adjuster. Measure 1″ above your ears and across the middle of your forehead.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhich colour should I get?\u003c\/strong\u003e The brights sell the athletic reading harder from a distance. The darks lean into the second one. Heather Grey is the most wearable of the nineteen.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow do I clean it?\u003c\/strong\u003e Spot clean with cool water and mild detergent, air dry on a form. Never machine wash — the buckram loses structure when soaked and a structured cap that's lost its buckram doesn't recover.\u003c\/p\u003e","brand":"DistributeThis","offers":[{"title":"Dark Navy","offer_id":52802680717597,"sku":"6667427_4798","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":52802680750365,"sku":"6667427_4792","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Black\/ Red","offer_id":52802680783133,"sku":"6667427_4794","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Black\/ Neon Pink","offer_id":52802680815901,"sku":"6667427_7843","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Black\/ Teal","offer_id":52802680848669,"sku":"6667427_4796","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Black\/ Silver","offer_id":52802680881437,"sku":"6667427_4795","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Maroon","offer_id":52802680914205,"sku":"6667427_4799","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Royal Blue","offer_id":52802680946973,"sku":"6667427_4807","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":52802680979741,"sku":"6667427_4802","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Navy\/ Red","offer_id":52802681012509,"sku":"6667427_7842","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Spruce","offer_id":52802681045277,"sku":"6667427_4809","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":52802681078045,"sku":"6667427_4806","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Dark Grey","offer_id":52802681110813,"sku":"6667427_4797","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":52802681143581,"sku":"6667427_4808","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Heather\/Black","offer_id":52802681176349,"sku":"6667427_7837","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Heather Grey\/ Navy","offer_id":52802681209117,"sku":"6667427_7838","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Heather Grey\/ Red","offer_id":52802681241885,"sku":"6667427_7840","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Heather Grey","offer_id":52802681274653,"sku":"6667427_7836","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Natural\/ Black","offer_id":52802681307421,"sku":"6667427_4801","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/2979\/5613\/files\/classic-snapback-heather-grey-front-6a8acf79a8ff0.jpg?v=1787482014","url":"https:\/\/www.distributethis.com\/products\/f-it-snapback-hat","provider":"DistributeThis","version":"1.0","type":"link"}